List of products by brand La Via Del Tè

The story of La Via del Tè is a family story, begun in September 1961 by Alfredo Carrai with his wife Lalla and carried on today, together with their children and grandchildren.

Alfredo, fascinated by the world of tea, accepted the challenge, albeit very young, to introduce the consumption and culture of this drink, then almost unknown, in Italy. The desire to deepen the culture of tea leads him to make numerous trips in search of the rarest teas, the best harvests. Alfredo's first trips to China, in the midst of a thousand difficulties, in search of white teas or fine Yunnan teas, the first difficult negotiations with the Darjeeling plantations, the emotion felt in tasting the first Gyokuro.

More than sixty years later, the still family business, in which each of the children leads a sector, is animated by the same passion of the beginnings. Every aspect, from the importation of the best harvests from the countries of origin, to the creation of blends and collections under the La Via del Tè brand, is carried out in balance between innovation and love for the details of the Florentine artisan tradition.